DedON is a leading company specializing in site surveys, installations, and store planning. With a reputation for delivering high-quality services to clients in the retail industry, DedON sought to revamp their online presence to better showcase their expertise, attract new clients, and enhance user experience. To achieve their goals, DedON partnered with us for its expertise in website design, development, and customization.

DedON Logo


DedON had several key objectives for their website redesign project:

  1. Enhanced User Experience: DedON aimed to create a user-friendly and intuitive website that would allow visitors to easily navigate through their services, case studies, and project portfolios.

  2. Improved Visual Appeal: The client sought a modern and visually appealing website design that would reflect their professionalism and expertise.

  3. Clear Conversion Channels: DedON wanted to provide prospects on the website clear messaging that would lead to converting during their web journey

  4. Easy Content Management: The client desired a content management system (CMS) that would allow their team to update and maintain the website without extensive technical knowledge.
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The process

The Usual undertook a comprehensive approach to fulfill DedON’s goals, utilizing their expertise in web design, development, and content management systems. The following steps were followed:

1. Discovery and Requirement Gathering:

The Usual initiated the project by conducting detailed discussions with DedON to understand their business objectives, target audience, and specific requirements. This helped us to gain valuable insights and align their design and development strategies accordingly.

2. Wireframing and Design:

We began the design process by creating wireframes, which outlined the website’s structure, content layout, and interactive elements. These wireframes served as a blueprint for the website’s design and provided a visual representation of the user interface and functionality.

From there we crafted a modern, visually appealing interface that showcased DedON’s expertise and professionalism. The design incorporated the client’s brand colors, typography, and imagery, providing a cohesive and engaging user experience.

3. WordPress Development with Elementor:

During the development phase we leveraged our expertise in WordPress and Elementor, a popular drag-and-drop page builder, and created a custom theme tailored to DedON’s requirements.

We utilized Elementor’s capabilities to build dynamic and flexible pages. We implemented features such as case studies, service pages, industry news, and a contact form, ensuring optimal functionality across different devices and browsers.

5. Testing and Deployment:

The Usual conducted rigorous testing throughout the development process to ensure a bug-free and responsive website. They tested the website’s performance, compatibility, and security to guarantee a seamless experience for visitors.

After thorough testing, The Usual collaborated with DedON’s team to review and approve the final website. Upon receiving the green light, the website was deployed to a live server (completely managed by us), ensuring a smooth transition from the old site to the new one.

The result

The collaboration between DedON and The Usual yielded exceptional results and provided numerous benefits to the client:

  1. Enhanced User Experience: The redesigned website offered a user-friendly interface, allowing visitors to easily explore DedON’s services and project portfolios.

  2. Stunning Visual Appeal: The modern and visually appealing design elevated DedON’s brand image, establishing them as a leader in their industry.

  3. Easy Content Management: The integration of WordPress and Elementor empowered DedON’s team to effortlessly manage and update their website’s content without relying on extensive technical knowledge.

  4. Improved Conversion Opportunities: The redesigned website attracted a higher volume of traffic and generated increased leads, as potential clients were impressed by the professional and user-friendly online presence.

The Usual’s collaboration with DedON successfully delivered a visually appealing, user-friendly, and interactive website that exceeded client expectations. DedON’s new online presence effectively showcased their expertise and positioned them for continued growth within the retail industry.
DedON Space Planning Desktop Page Image